Luis Tinoco is a fashion and editorial illustrator based in Barcelona, Spain. He has worked with companies including Maybelline New York, Estée Lauder, Renault, Danone, and Nivea. His illustrations have appeared in Glamour, Cosmopolitan, and Flare.
Tinoco studied Graphic Design at Barcelona’s Llotja School of Arts and Crafts. After graduating he joined the multidisciplinary studio Mariscal. He later moved to advertising agency D’Arcy Masius Benton & Bowles as an Assistant Art Director. Then furthered his experience as an Art Director at Lowe FMRG. Tinoco made the break from working for agencies, launching his career as a professional illustrator with a series of children’s books for Audi-Attitudes. He has continued to work as a freelance illustrator for over a decade.
Tinoco’s illustrations use digital and traditional techniques. At times, his use of photo manipulation is easy to discern, but there are plenty of pieces in his portfolio that have me stumped. I just cannot confidently say how certian images are created. Being able to hide his process definitely has me scrating my head and looking at his work closely.
Tinoco’s work shows good skill in managing multiple elements. A multitude of colours, textures and object all balance well, working off one another to express a singular feeling.