Spanish born, Sergio Jiménez aka Subcoolture, contacted The Lounge via our suggestions box. I was delightfully surprised to find that his online portfolio was packed full of hand drawn typography and illustrated lettering. Sergio strikes a nice balance between simplicity, edginess and complexity to give us some really exciting work. To date he has work with some great brands and publications including Rolling Stone, Xbox 360, Computer Arts, Vodafone and Connect.

“I am always searching for new ways of composition and I have a special interest in hand-drawn letters, skateboarding, comics, old B-movies and capricciosa pizza.”