Editorial & Advertising

Haddon Sundblom (1899-1976)

Haddon Sundblom (1899-1976)

“Before the 1931 introduction of the Coca-Cola Santa Claus created by artist Haddon Sundblom, the image of Santa ranged from big to small and fat to tall. Santa even appeared as an elf and looked a bit spooky.”

— quoted from Coca-Cola website

Sundblom’s warm and joyous paintings (coupled with Coca-Cola’s marketing budget) bought the world the most recognisable Santa Claus ever. His work is our little Christmas treat to you, our loyal readers! Have a very Merry Christmas…pause and refresh with Coke (only kidding)!

Haddon Sundblom (1899-1976)
Haddon Sundblom (1899-1976)
Haddon Sundblom (1899-1976)

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