I am by no means the first to write about this incredible book, but I recently ordered a couple for my son and niece, so I thought I’d now spread the word seeing as I now have them in my hands.

The deal is this: for £18.99 (including free worldwide shipping might I add), you get a perfect bound, personalised children’s book with a story centred around your child’s name. Simply visit LostMy.Name and type in your child’s name and then select ‘boy’ or ‘girl’. You can preview the whole book online, which is great. The entire website experience is great.

These guys seem to have gotten everything right, from the story by David Cadji-Newby to the truly beautiful and stylish illustrations by Pedro Serapicos. The books are perfect bound on some nice matt stock, too. I’ll also add that the customer service was really helpful (I shamefully mis-spelled my niece’s name, but they were very friendly put it right for me).

I cannot recommend this enough; it’ll make the perfect gift and for a price that doesn’t break the bank.