Daniel Campbell, or more commonly known CatchphraseDan, is a graphic designer and illustrator from Birmingham, England. After working for a creative brand agency for almost 2 years, he recently decided to pursue a career as a “Honcho in a Poncho”. By which I assume he means freelancer. Possibly to spend more time on his #GoFishFriday project (if you click on the link, please ignore the people actually fishing). In his own word this is what the project is all about:
At the start of the year, I decided that I wanted to begin a weekly illustration project that was fun and that I would look forward to each week. Now, as you know, there are 52 weeks in a year, 12 hairs in a sandwich and 52 cards in a merry old deck – how convenient is that? Well, it was very convenient for me, so I packed up my things and began my journey, stopping every Friday to add a card or two to the deck.
It is also important to note that there are also 86 pimples on your back, 35 beard hairs in a barrel, 12 crocodiles on a clip and 8 limes in a coconut. Which is something CatchphraseDan would be only more than happy to point out.
As well as the obvious silliness and humour, CatchphraseDan’s work feels very organic and off-the-cuff. Dancing his pen around the page to create something that resembles a face: sometimes it doesn’t even resemble a face, but he will put eyes and a mouth on it anyway. I would be surprised, or worried, to find out that the illustrations that he ends up with are the ones that are in his head.
You can follow the progress of #GoFishFriday on his Instagram, Facebook, Ello and Tumblr.
