Howdy loungers, I just stumbled on a fantastic animation for Mountain Dew by the Buck collective, which is just too good not to share.

It’s a 15 second walk through history, starting with Dew’s country roots as a moonshine mixer to the current day depicted by progressively more urban fellows. This short promo was conceived as part of Mountain Dew’s new logo launch and commissioned by Pepsi.

Illustrator: Josh Cochran, Thomas Schmid
Creative Directors: Thomas Schmid, Orion Tait
Producer: Erica Hirshfeld
Cel Animation Director: Aaron Augenblick
3D Animation Director: Joshua Harvey