Illustrator and designer Jovo Ve was born in Macedonia, although moved Göteborg, Sweden when he was very young. Studying both Art and Visual History at Göteborgs University and then Visual Communication at Linnaeus University. Working as a freelance illustrator and Art Director his clients include Moleskine and Adidas. Mr. Ve’s style is brash, very often using flat colour and bold lines, depicting hip and sexy females. See more of his work by popping over to his art blog, Painted Numbers.

Swedish fashion illustrator Cassandra Rhodin has a really melancholy style; it’s almost Tim Burton meets Coco Chanel! I don’t believe Cassandra has a website, but you can view a lot of her work via the Agent Bauer website. Enjoy!

Nana Li grew up in Sweden and now lives in the UK. She graduated with a degree in engineering, but judging from the quality of her work, I think we can all see that her real passion is manga illustration. Some of her clients include Letraset, Canon, Simon & Schuster and the Victoria & Albert Museum. That’s not a bad client list for an engineer..!

Visit Nana Li’s website.

This spectacular work is from Sweden-born illustrator Daniel Egnéus. In his short professional career, Mr. Egnéus has worked with some large clients such as Penguin Books, Pepsi Cola, Marie Claire, Time Magazine and BMW. More impressive then his list of client is that in March 2005 Daniel Egnéus was voted “best illustrator” by the Association of Illustrators UK.

At his point I would normally go on to share my interpretation of his illustrations, but I feel I cannot top the words already said on his website:

“Lucid, dreamy and vibrant illustrations reflect the enticing inner world of highly regarded artist, Daniel Egnéus. With no formal education except for life itself, Daniel sees everyday life and art as one inseparable whole. His work is an expression of his colorful and rich life in Milano and Rome, filled with friends and a wonderful girlfriend, and not least his daydreaming, which finds its way into his work, inspiring us with it’s beauty and depth.”

Cecilia studies at the London College of Communication and graduated in 2003. Since then she has built an impressive client list including H&M, La Perla, Swarovski, Paul Smith, Vogue and The New York Times. She is an excellent draftsman with creative flair, suited well to the fashion industry. I really admire the clarity in which she shows off the garments. This is top class fashion illustration; it’s interesting visually, but not at all at the expense of the clothes. You can see the cut, colour and often texture of the cloth. There’s quite a big collection of work on her website, all at a very high standard.

We are very excited about our very first interview on The Lounge. We knew it would have to be somebody with an incredible talent and style, so we are proud to welcome Petra Börner on this here website.

Q. You are originally from Sweden, but have been living in London for many years now. What brought you to the United Kingdom?

A. I came to London to study fashion design for one year, but one thing led to the next and after fashion studies at Central St Martins, various collaborations in fashion and now as an artist and illustrator, I am still here!

The thought of living in the same city as Vivienne Westwood and Zandra Rhodes, being surrounded by creative, driven people and going to Portobello market on Fridays for vintage clothes and objects, was a tempting prospect. I instantly felt at home here.

Q. You seem very versatile as an artist; how do 3D projects such as packaging, ceramics and textile compare with traditional 2d illustration? And which do you get most excited about?

A. Every project differs and has specific limitations, which makes the process interesting and challenging. Regardless of the final format the main challenge for me is to create an interesting artwork, with balance and impact equally. The brief might somehow dictate the direction, which might compromise my idea for a certain artwork. Working 3D poses practical challenges with layout, size and scaling which I sometimes struggle having a visual rather than a logical approach. Seeing a design 3D or large scale is secondary, for me the quality and finish is key to a successful project.

Q. Floral shapes and other elements inspired by nature are common within your work. How much does nature inspire you? And what else has helped shape your style as an illustrator?

A. I often use natural elements as inspiration for my work, as this offers a well-defined starting point. In contrast I love to draw from technical, mechanical or designed objects. Being brought up in the 70’s has had a defining influence on my work. I used to spend lots of time exploring ways of dying fabrics, printing, sewing and making textiles and garments with my mum and aunts. I’ve collected vintage books on photography, design and the arts and craft since I was a child and refer to them daily along with photocopies and other images I keep in my ‘library’.

I like to mix references from the past with the present and perhaps I try to capture a timeless feel in my work, independent of trends and the ‘now’.

I’ve always enjoyed posting letters to friends and unknown people worldwide and would draw and decorate the envelopes for hours as a child, which helped me develop my drawing and painting techniques and learning to work with a format.

Q. Your book covers are tremendous. What makes a great book cover for you?

A. Thank you! It’s very challenging to achieve a great book cover, as it’s an interpretation of a project at the heart of the author as well as with the reader. As a slow reader book projects are time consuming and the subsequent process can be equally slow. I have to trust my instinct and stick with it to get a natural interpretation, something challenging to achieve, as the idea travels between all parties involved.

I like a book jacket to be striking, simple and surprising- within a concise design. The artwork shouldn’t give away the plot but spell out the mood. The balance between type and artwork is also essential and the elements have to be in harmony or contrasting each other.

Q. It is a generalisation (so please forgive me), but it is known that illustrators are not particularly good at marketing themselves. Yet you use an elegant hand-drawn logo and your style is very unique to you. Do you think of yourself as a brand?

A. I’ve been creating, making and promoting my own products since many years and have experienced that exciting visual presentations have been key to getting projects rolling and gaining interest. The learning curve has been (and is) steep as my interest lies within creating art and not with promotion and marketing. I put off practical tasks and indulge in drawing instead. Quiet often I wish I could become two people or find someone who’d free up creative time!

My logo is a replica of my father’s (Peter) personal stamp and it now represents my family and creativity and I aim to live up to this elegant yet stylized design of it with my work.

Q. Can you briefly explain your creative process?

A. I work manually, though the final artwork is often digitized. Repetition is key to defining my interpretation of a theme or subject within a specific composition or pattern, so the process usually starts with series of sketches from objects, collages of images or photographs. I sketch with marker pens, collage, pencils or brush and ink and later I might finalize the artwork as a more structured collage cut in paper, a painting or a drawing or sometimes as an embroidered piece. Sometimes ideas grow from a selection of colours or paper samples.

There are two people in me; one is working quickly, energetically and rough, the other meticulously pedantic! My challenge is to find the right balance between subject, space, colour, lines and shapes. I like tearing up old work, though I treasure my sketchbooks and letters.

Q. What’s on the horizon for you? What should we be looking out for?

A. Projects out now/soon:

Classics series incl. ‘The Lover’ by Marguerite Duras (Bonnier, Sweden)- Aug 2011

‘The Intolerant Gourmet’ by Pippa Kendrick (Harper Collins, UK)- March 2012

NordiskaKompaniet packaging (Sweden)- July 2012

Classicseries incl. ‘Out of Arica’ by Karen Blixen (Bonnier, Sweden)- September 2012

Artwork for knitwear for Minimarket (Sweden)- September 2012.

Currently I’m working on a few exciting new developments with crockery and toy manufacturers parallel to creating on my own book project and products.

For more informationand shop please contact:

PETRA BÖRNER

INFO@PETRABORNER.COM

WWW.PETRABORNER.COM

WWW.TWITTER.COM-PETRABORNER

Portrait of Petra Börner by Annika Lundvall.

Sandra is a Swede living and working in Berlin, Germany. As well as creating beautiful illustrations, she is a graphic designer and runs a small online shop here, where you can find her knitted ‘wrist worms’, which I thought were really cool.

Her clients include The Art of Eating, Bang, Lines & Shapes and Motorola.