Paul Iribe was a French Illustrator, cartoonist, designer, decorator, and art director. Starting his illustration career at the very young age of seventeen, he contributed work for papers such as L’Assiette au Beurre Rire, and Sourire. He and a small group of other illustrators, influenced by the art deco movement and Japanese painting, were reawakening the public’s attention of fashion plates. Iribe’s style worked hand-in-hand with fashion designer Paul Poiret’s modern ideas to popularise Poiret’s rather radical relaxed line of clothing. The controversy around the collection ultimately bought publicity and success to both Poiret and Iribe.