René Bouët-Willaumez was a French aristocrat born in Brittany, in 1900. After abandoned engineering for art, he began working for Vogue in 1929. Joining the industry in the midst of change, where photography was becoming the dominant means of reporting on fashion trends. This, however, did not hold Willaumez back. His unhesitating and incisive ink drawings illustrated the hubris and elegance of fashion in a way that had not been seen carving out a demand for himself.