Tagged: advertising
  1. 22

    Oct 2015

    René Vincent (1879–1936)

    rene-vincent-01 rene-vincent-02 rene-vincent-03 rene-vincent-04 rene-vincent-05 rene-vincent-06

    René Vincent was a French illustrator, painter and poster designer. Prevalent in the 1920s-1930s, he worked in the popular Art Deco style. His illustrations helped define early 20th-century advertising, birthing countless imitators and admirers alike. Tintin creator, Hergé, cited René Vincent as an inspiration.

    Vincent was born in Bordeaux, France in 1879, but moved to the capital when he was five-years-old. His father, Charles Vincent was a famous novelist and his older brother Henri Vincent-Anglade was a renowned painter.

    Vicent enrolled in the prestigious Ècole des Beaux-Arts to study architecture. It was during this time he began to illustrate for books to earn some extra money. Discovering his aptitude for illustration, he decided to change to the graphic arts and ceramics courses.

    He created perfect worlds with glamour fashionistas in luxury settings, partaking in jolly pastimes. His characters were vibrant and confident. Which in turn attracted many fashion and lifestyle periodicals such as La Vie Parisienne, Femina, Le Rire, and Fantasio. Interestingly, he went under a few pseudonyms, Rene Mael, Rageot and Dufour, allowing him to change style freely.

    Vicent’s success granted him an opportunity to visit the United States, where he did some work for esteemed magazines Saturday Evening and Harper’s Bazaar. When he arrived back in France, he set up his own studio in Paris. He began illustrating advertisements for Bugatti, Peugeot, Michelin, and Shell Oil.

    As a keen automobilist, Vicent was one of the first French citizen to have a driver’s license. Additionally he built a garage onto his house, to park his Bugatti. In the 20s owning a car was a symbol of success. As mentioned, Vicent’s character quite obviously belonged to this sort of wealthier social class. Thus the work suited Vicent remarkably well, and as such he produced stunning vehicle illustration that raised the bar. Furthermore, the women of these advertisements had androgynous styles, short hair, they were sassy and emancipated. He unknowingly defined the look of automotive women for years to come.

    Towards the end on the 20s, largely due to the Great Depression, the luxury lifestyle was advertised less and purposely made more discreet. It halted the momentum that the creative and craft industry had built up and subsequently went into a decline. Another result was the increased use of photography over illustration, a repercussion which is felt to this day. Vicent died in 1936 at the age of 57. He left behind him pioneering achievements in the field of automotive advertising and a body of work that continues to inspire artist today.

  2. 4

    Jul 2013

    Zhang Webber

    zhang-webber-001 zhang-webber-002 zhang-webber-003 zhang-webber-004 zhang-webber-005

    Zhang Webber is from Shanghai, China. He uses all kinds of techniques including pencil, watercolours, digital and traditional painting. He more often than not leaves behind intentionally sketchy marks, and his colours are made up of separate blocks rather than being smooth and nicely blended. This all fits together to create an imperfection that works so well, probably because he gets the basics right in the first place. His anatomy, composition and general observational skills are obviously excellent.

  3. 11

    Jun 2013

    David de Ramon

    david-de-ramon-01 david-de-ramon-02 david-de-ramon-05 david-de-ramon-03 david-de-ramon-04

    Freelance illustrator David de Ramón is based in Madrid, Spain. His work ranges from advertising, magazines, newspapers, books, as well as murals. Some of his previous clients include American Express, Volkswagen, GQ, and The Walt Disney Company, but the list definitely goes on. His paintings are full of charm, playing with colour and perspective. Often abstracting shapes and reducing realism to better convey the narrative. You can find out more about Mr. Ramón on his website.

  4. 6

    Jan 2013

    Paul Shipper

    paul-shipper-001 paul-shipper-002 paul-shipper-003

    Paul Shipper is from Manchester, England and now lives in New Zealand.

    “My training really came from years of drawing and painting, studying the works of my illustrative heroes, driven by my passion and determination to making a dream become reality.” 

    Clients include Lucasfilm, Penguin Books, GQ Magazine and Topps Inc.

  5. 15

    Dec 2012

    Rafa Alvarez

    rafa-alvarez-001 rafa-alvarez-002 rafa-alvarez-003

    Spanish illustrator Rafa Alvarez has an impressive selection of works on his website. I like the way he sometimes uses coloured ink lines, almost like those in many animated films. There are nice strokes in his lines too. He has a good knack for well thought out editorial illustrations as well as advertising posters and comic strips.

    Rafa’s clients include Playboy Magazine, Etihad Airways and American Express. He has published graphic novels and children’s books and is currently working on interactive ebooks for the iPad.

Back to Top