1. Buck – Mountain Dew History

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    Howdy loungers, I just stumbled on a fantastic animation for Mountain Dew by the Buck collective, which is just too good not to share.

    It’s a 15 second walk through history, starting with Dew’s country roots as a moonshine mixer to the current day depicted by progressively more urban fellows. This short promo was conceived as part of Mountain Dew’s new logo launch and commissioned by Pepsi.

    Illustrator : Josh Cochran, Thomas Schmid
    Creative Directors: Thomas Schmid, Orion Tait
    Producer: Erica Hirshfeld
    Cel Animation Director: Aaron Augenblick
    3D Animation Director: Joshua Harvey